Energy That Fuels Positive Purpose
Hi! Matcha packs the energy you need to start your day, without the negativity coffee leaves behind, so you can live a healthier, happier life on purpose.
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I never thought I'd say this...I don't miss coffee. Hi! Matcha has been a game changer.
- Marcus M., Music Producer
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My Hi! Matcha ritual is my favorite part of my morning! It has really helped me slow down, and reflect on what I want to accomplish for the day.
- Nicole K., Brand Strategist
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I can't believe the energy this stuff gives me! The best part is that it keeps me going all day with no afternoon crash. I'm a believer!
- Nick O., Pro Surfer
Our Matcha Blends
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Mellow Mallow
Regular price $29.99 USDRegular priceUnit price per -
Stir No Fry
Regular price $24.99 USDRegular priceUnit price per
Positive Energy Experience
The morning struggle is real, we know, but it doesn't have to be. Hi! Matcha gives you that morning energy you need without the jitters, anxiety and crash that you get with coffee. Positive vibes only!
Fuel Your Passion
What gets you amped up? What makes you forget to eat dinner?
There's a fire in all of us. To be the best, you need to feel your best. We're here to provide you with the best energy you need to fuel your passion.
A Life On Purpose
You feel it don't you? The feeling you were meant for more. We see you, and we're here for it.
Greatness happens when you're present and intentional. It's time you started living life on your own terms, and morning rituals are the perfect way to start.
Why Matcha?
Caffeine
1tsp of matcha contains 70mg of caffeine. That's the same amount of caffeine as a shot of espresso.
Superfood Superpowers
Matcha contains 10x the amount of antioxidants than blueberries. Antioxidants help fight against all the baddies that try to bring our body down. Plus no stank coffee breath!
No Jitters or Anxiety
L-theanine, an amino acid found in matcha, counteracts the negative effects of caffeine. It has been shown to slow down the brain waves similar to meditation, leaving you feeling focused and calm.
No Crash
Matcha caffeine comes from theophyline, which releases energy gradually through the day. No more afternoon crash!
FAQ
Does matcha have caffeine?
It sure does - 70mg per serving to be exact. That's about the same caffeine as a shot of espresso.
What does matcha taste like?
Our matcha is premium, high-quality matcha which has a smooth, strong green tea flavor. We like to say it's like a green tea espresso!
Can I drink matcha cold?
Yes! Iced matcha is our favorite on a hot Summer day.
Why isn't my matcha dissolving?
Matcha doesn't dissolve. It stays suspended in water. If you're getting clumps of matcha, make sure you're sifting it before you whisk. Using the right temperatiure water is also important.
Where do you source your matcha from?
We source our matcha straight from the matcha motherland - Japan. Only the best matcha is grown and processed there.
How do I store matcha?
Matcha is heat and light sensitive so we recommend storing your matcha in the refrigerator.
Can I prepare matcha to go?
If you're looking to take some matcha on the road with you the best way to prepare it is with very cold water, shaken in a water bottle and with ice added.
Why is matcha so expensive?
High quality matcha is shaded, hang-picked and ground using stone mills. The entire process is very labor intensive. Our matcha is first-flush, which means only the youngest, greenest buds are hand picked. We're all about quality over quantity.
Can I add milk or sugar to matcha?
Yes, absolutely. We recommend using a nut or oat milk only. Dairy interferes with the way your body can absorb all of matcha's nutrients. If you like your matcha sweet, honey is a great option for sweetening things up.
Why doesn't this taste like a Starbucks matcha?
Starbucks matcha is a sugary drink mix that contains low quality matcha. Our matcha is 100% matcha, no sugar or additives. If you enjoy your matcha on the sweet side, we suggest adding honey.