WE BELIEVE IN STARTING EVERY DAY ON PURPOSE.

Fueling Passionate People

In 2014, Amanda Lee Peers found herself on a stage in front of Gwen Stefani, Blake Sheldon, Pharrell Williams and Adam Levine. What happened next, would change her life forever. It all came down to one thing...her voice.

Weeks prior to her audition on NBC's The Voice, she learned about the negative affects coffee had on her vocal chords. On her journey to find an alternative caffeine experience that wouldn't affect her voice but still give her the morning ritual she enjoyed, she found matcha.

Amazed by the energy and overall health she felt after switching to matcha, she was on a mission to bring this new energy, passion and purpose to the world.

I'm Ready For Change!

OUR MISSION IS TO INSPIRE OTHERS TO LIVE A HEALTHIER, HAPPIER LIFE ON PURPOSE.

man and woman meditating outside

Healthy Daily Rituals

When you feel your best, you do your best. By adding healthy rituals to your morning, you set yourself up for success every day.

Replacing your morning cup of coffee with a bowl of matcha is the perfect way to start your journey to feeling your best. Our matcha is premium, ceremonial grade matcha. We guarantee you're getting the best quality matcha straight from the matcha motherland - Japan.

Take our 2-week Matcha Challenge!

WE'RE FUELING A COMMUNITY OF PASSIONATE PEOPLE WHO QUESTION CONVENTIONAL THINKING, TAKE CHANCES AND MAKE THE CHOICES NECESSARY TO CHANGE THEIR LIFE AND THE LIVES OF OTHERS.

Passionate Community

We want you to know you're not alone on this journey! We're building a community of passionate people who want to make a change in their life and the lives of others.

It's important to surround yourself with people who can help propel you forward in life. When you become a member of the Hi! Matcha community you'll get exclusive access to our private Facebook Group.

Become A Passioneer!